Jack Daniel's Tennessee Fire is real Jack Daniel's Old Number 7, infused with a fiery cinnamon liqueur, which provides an exceptionally smooth taste and an intense finish. The addition of cinnamon makes Jack Fire a spicier alternative to the popular Jack Daniel's Old Number 7. The smooth taste and intense finish make Jack Fire extremely suitable as an ice-cold shot. COLOR: Amber gold. AROMA: Spicy and woody aromas. TASTE: Spicy and fiery notes with vanilla, caramel, and wood.