Campari is a contemporary, charismatic classic. The original recipe has never changed over the years. Campari is a creation of Gaspare Campari, master brewer and founder of the company. In 1860, Campari experimented with new recipes in Novara. This resulted in a recipe that is still carefully kept secret today. Only a few insiders involved in the production process of Campari know it! Campari is an alcoholic beverage obtained from the infusion of bitter herbs, aromatic plants, and fruit in alcohol and water. How many ingredients Campari contains exactly is a mystery. Some say twenty or sixty, but others claim that the drink contains up to eighty different ingredients. To this day, alcohol and water are the only known ingredients of this special and secret recipe. The vibrant red color, intense aroma, and distinctive bitter taste make Campari an extremely versatile drink, and the perfect base for some of the most famous cocktails in the world.